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NYC Bite Week Marketing Analytics

Content marketing and paid search experiment analyzing how Google Ads campaigns drive traffic and engagement for a NYC dining blog.

Google Ads Google Analytics

Overview

Content marketing and paid search experiment analyzing how Google Ads campaigns drive traffic and engagement for a NYC dining blog.

Key Insights

  • 46,506 impressions and 651 clicks generated through Google Ads search campaigns
  • High-intent restaurant keywords significantly outperformed broad discovery searches
  • Paid search drove the majority of traffic, with most visitors discovering the blog for the first time

Tools Used

Google Ads Google Analytics Marketing Analytics

Business Takeaway

The campaign showed that stronger search intent produced better engagement and that paid search played the primary role in discovery and traffic generation.

Project Screenshots

Table showing keyword performance metrics grouped into three primary categories
Keyword Performance Metrics — Campaign Category Breakdown
Chart showing location-specific restaurant queries outperforming broader discovery searches
Keyword Performance Metrics — Location vs. Discovery Intent
Chart showing how keyword engagement patterns evolved over the course of the campaign
Keyword Engagement Patterns Over Campaign Duration
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