Chris Remmell

Marketing Analytics | Data-Driven Decision Making | Media, Entertainment & Consumer Platforms

MS Marketing Intelligence candidate at Fordham University's Gabelli School of Business. Interested in marketing analytics, data-driven decision making, and analytics applications in media, entertainment, and consumer platforms.

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Featured Projects

Uber NYC Rider Experience Case Study

Data-driven analysis of Uber ride performance across NYC zones and rider segments using Python.

  • Riders aged 18–22 cancel significantly more often, with a 24 percent cancellation rate compared to the 14.6 percent overall average
  • Wait time strongly influences cancellations, particularly in high-demand zones
  • The Bronx shows the longest average wait times and highest cancellation rates, highlighting operational supply-demand imbalance

Tools: Python, Pandas, Data Visualization

View Case Study View Code

NYC Bite Week Marketing Analytics Case Study

Content marketing and paid search experiment analyzing how Google Ads campaigns drive traffic and engagement for a NYC dining blog.

  • 46,506 impressions and 651 clicks generated through Google Ads search campaigns
  • High-intent restaurant keywords significantly outperformed broad discovery searches
  • Paid search drove the majority of traffic, with most visitors discovering the blog for the first time

Tools: Google Ads, Google Analytics, Marketing Analytics

View Case Study View Code

Tools & Technologies

I use a combination of analytics, data visualization, and marketing measurement tools to analyze marketplace performance, campaign results, and consumer behavior.

  • Python
  • Pandas
  • SQL
  • Tableau
  • Excel
  • SPSS
  • Google Analytics
  • Google Ads

Education

Fordham University, Gabelli School of Business

MS in Marketing Intelligence

August 2025 - August 2026

Relevant Coursework:

  • Marketing Analytics
  • Programming with Python
  • Marketing Machine Learning Models

Indiana University, Luddy School of Informatics

BS in Informatics

Minor: Business

September 2017 - May 2021

Relevant Coursework:

  • Digital Business Technologies
  • Information Infrastructure
  • HCI / Interaction Design

Certifications

  • Google Data Analytics Professional Certificate
  • Google Analytics Certification
  • Google Ads Search Certification
  • Google Ads Measurement Certification
  • Generative AI Optimization Certification

About

I'm currently pursuing an MS in Marketing Intelligence at Fordham University's Gabelli School of Business after beginning my career in client services, recruiting, and investment research support roles.

Before transitioning into analytics, I worked in roles focused on financial services and investment research, where I conducted industry research, sourced subject-matter experts, and facilitated due diligence calls for investment firms.

That experience strengthened my interest in data-driven insights and analytical problem solving, leading me to pursue graduate studies in marketing intelligence and analytics.

I'm especially interested in applying analytics to marketing, media, entertainment, and consumer platforms.

Resume

For a full overview of my experience, coursework, technical skills, and certifications, download my resume below.

Download Resume